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Sunday, February 1, 2026

THE FEEL-GOOD BUZZWORD: AFFORDABILITY

This morning, I reluctantly flipped on MSNOW (formerly MSNBC), bracing myself for what was coming. Sure enough, it was the usual parade of Democratic Party talking points. But today, one word kept popping up over and over again: affordability. Apparently, that’s the new magic word. Commentator after commentator praised it, arguing that a renewed focus on affordability is the key to winning back political power.

On the surface, it sounds great. Who doesn’t want things to be more affordable? But once you sit with it for more than a minute, the whole idea starts to ring hollow. “Affordability” quickly reveals itself as a feel-good slogan, pleasant to hear, but light on substance. It’s nothing more than a platitude standing in for real solutions.

Yes, this message seems to be working for now. Democrats have notched some impressive wins in recent off-year elections, and they deserve credit for that. Still, I worry the momentum won’t last if the party keeps leaning on the same recycled rhetoric. If Democrats genuinely want to energize working-class voters, they need to offer something bolder with policies that people can actually feel in their everyday lives. Minor adjustments to the status quo, such as expanded tax credits, modest drug price negotiations, or incremental housing initiatives, often come across as window dressing to people who are struggling to get by.

What many voters are really craving, IMHO, is something far more straightforward, which is, for lack of a better term, populism. People want substantive change. And I believe the path forward is clear. Run on big, unmistakable ideas, such as Medicare for All, a massive expansion of public service jobs to stop endless layoffs, and bold investments in infrastructure. That’s how the Democrats can become a true opposition party to the elites who currently run this country.

THE FEEL-GOOD BUZZWORD: AFFORDABILITY

This morning, I reluctantly flipped on MSNOW (formerly MSNBC), bracing myself for what was coming. Sure enough, it was the usual parade of D...