
By supplying these lines with boxes, the box-maker is serving the needs of his or her customers, which in this example are internal. And in order for my company to reach total quality, it must place equal importance on satisfying these internal customers as it does on its external customers, who are, of course, the consumers who purchase the final product in retail stores.

Poorly made boxes can cause the product to fall out and get scrapped. Failing to supply these boxes in a timely manner can cause unnecessary down time. Both cases in point cut into company profits. Customers…both external and internal…are the judges of quality.